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Copywriting
What Is Copywriting and Is It Right for Your Business?
Copywriting is the art and science of crafting persuasive text, known as “copy,” with the primary goal of promoting a product, service, or idea. This can include anything from advertisements, websites, email campaigns, social media posts, brochures, and more. The main objective of copywriting is to engage the audience, convey a message effectively, and ultimately persuade them to take a specific action, such as making a purchase, signing up for a newsletter, or contacting a business.
Copywriting Capabilities
SEO Content
Whether you need ecommerce content or service-based sales copy, our team’s bread-and-butter is content written to perform for both users and search engines.
Blog Copywriting
Every blog post is written by industry experienced copywriters, not AI, and is backed by in-depth topic research and keyword research.
Industry Copywriting
For especially sensitive industries like medical, finance, and legal, WebFX is equipped with expert editors to review content for citations, accuracy, and other specifications.
Funnel-Driven Copywriting
Middle of the funnel (MOFU) and bottom of the funnel (BOFU) content can vary greatly in tone, format, and branding. Our copywriters excel at longform content formats as well as sales copy.
Brand Voice Copywriting
Companies with highly specific brand guidelines will meet with a copywriting SME to create a custom Brand Voice Guide and deliver brand-forward content that converts.
Additional Content Formats
With an in-house design team, and video team, our web copywriting services can support your needs with custom visual media projects that boost, engage, and drive results.
What Do Our Website Copywriting Services Include?
When you choose Virtual Fingers IT for website copywriting services, you get access to a professional team of copywriting experts, with experience writing anything from blog posts, to product descriptions, or long-form guides. Below are just some of our copywriting agency’s capabilities.
Creating high quality content that is effective for search engine optimization (SEO) starts with keyword research. Your dedicated SEO and content team will research relevant and valuable keywords to your industry, products or services, and target audience.
Although we don’t use AI to write our content, we do leverage AI tools like IBM Watson (built-in to our MarketingCloudFX platform) to enrich content with natural-language keywords to boost content performance.
From our discussions with your team, as well as our analysis, we can develop powerful content for your site, ranging from share-worthy skyscraper content to powerful sales copy.
For your business to succeed, it’s essential to have professional, well-written website copy. That’s why our web copywriting services include a dedicated team of copywriters and copy editors. Their industry backgrounds range from technical to non-technical, which allows us to match your business with a knowledgeable and experienced copywriter.
Our team also ensures the accuracy of your content by conducting in-depth research into your industry. We follow your brand guidelines too, which allows our copywriters to produce targeted copy that not only appeals to your target market but also converts them.
We do more than write compelling content for your website — we also optimize it for search engines. By strategically and naturally using keywords throughout your copy, our team can maximize the reach and online visibility of your website and content.
With this feature, you can look forward to your site appearing in relevant search results and driving valuable traffic to your site. For example, a blog post that discusses oil heat versus electric heat may include the keyword, “oil heat vs. electric heat,” to help your post reach its target market via Google, Bing, Yahoo, and other search engines.
Once your team reviews and approves your content, our team can help to optimally publish it on your website. When we publish your content, we’ll optimize the page with an SEO title, meta description, and other necessary elements.
Depending on the type of content we’re producing for your website, our award-winning design team also produces visuals for your content. For example, our long-form content copywriting services include stock images or graphics to help your copy connect with readers.
Although we don’t use AI to write our content, we do use AI to track performance and help to determine which types of content are performing best for the site so that we can continue to invest in the right types of content for your business.
Our Virtual Fingers IT client-exclusive technology has many built-in content features to help optimize, track, and monitor content throughout the copywriting process (and after!).
We focus on personalized strategies. That’s why, when you partner with Virtual Fingers IT, we match you with a dedicated account manager that invests the time to learn your business, industry, and goals.
By understanding your company, your dedicated account manager can develop an original, data-driven, and comprehensive content marketing strategy for your business. Beyond content we might create videos, online guide, infographics, and more to help drive more qualified traffic to your website.